Seven years of quiet work, 7,500 stores, and not a single compromise. We build the one and polish the details and re-polish, until we know it's the best it can be.
AfterAds is not your average software company. It's a single workshop, one engineer, and a customer base that knows the difference between a theme bought because it's cheap and a theme chosen because it's right.
In 2019, a humble Saudi merchant needed a Salla theme cleaner than what was available. We built him one. Then we built one for his friend. A year later, we had Angel — quickly becoming one of the best-selling themes on the platform.
We served 7,500 stores. We heard 7,500 complaints, wishes, and ideas. Every support ticket was research material. Every customer we lost was a lesson. We learned that a theme is not just code — it's a conversation between a merchant who dreams and a tool that makes the dream real.
In 2026 we moved from selling a theme to building a platform. Everything we learned across thousands of stores turned into tools: an app that improves your products, one dashboard for both Salla and Zid, and migration and customisation services with real people behind them.
We don't do "we'll fix it later." Every line of code that enters the project has a reason, and every reason is written in a decisions log. We measure CSS like a bank budget. We test performance before we ship, not after a customer complains.
Mobile PageSpeed ≥90, transform and opacity only, prefers-reduced-motion respected, 100svh instead of 100vh. The experience flows, it doesn't show off.
Product descriptions that respect your dialect, image cropping without noise, content editing with precision. We're not riding the wave — we're with the tools that save merchants hours.
98% of our customers are on Salla. We know Ramadan timing, the seasons, buying habits, merchant groups, what works in Jeddah and what doesn't in the Eastern Province. Focus is the weapon.
The Saudi market moves fast, and right under our eyes are brands competing globally. Arabian Oud, Asaaf, Ibraq — merchants who respect the details and deserve tools that respect their time. We're not here to serve everyone — we're here to serve the Saudi merchant who knows the difference.
AfterAds is a single-founder company. Every line of code, every design decision, every support ticket passes through the same hand. This is not a Salla- or Zid-sized environment — and that is precisely what makes us faster, cleaner, more obsessed with details.
Claude (this AI) is a technical partner. Writes code, documents decisions, polishes copy, and reviews every detail before launch. Twenty-four hours a day, no meetings, no pushed deadlines.
AfterAds is an Egyptian-registered company (Tax ID 623-347-067). Our operations are in New Damietta, and most of our customers are on Salla and Zid. We've served the Saudi market with pride since 2019.